From the start

Blaines, one of Mid Norfolk’s most established family businesses since 1982, has grown from strength to strength. Since opening the Swaffham showroom Blaines has expanded, opening our Dereham Showroom and Watton Showroom. From there, the owners Blaine and Debbie Upton, as the company grew as did the workload, Blaines appointed knowledgeable, skilled, professional, and personable team members over the years to guide and support the company through its exciting growth.

With over 40 years of being on the high street, Blaines have grown to become specialists in customised and expertly crafted design solutions throughout the home. Drawing on years of expertise gathered from the wealth of knowledge between design consultants and skilled craftspeople, we can supply, design, and install designer kitchens bedrooms and bathrooms.

“We are a one-stop shop, from initial consultation and advice, through planning, installation and finishing,”. Personally involved in every project Blaine promises quality at an affordable price with extremely comprehensive designs and quotes.

The Mission

Ultimately, the priority is to ensure the client has the best experience possible from the idea’s conception to the project’s completion. The journey is about giving care, advice, and guidance in buying the right product for their needs.

Blaines success is accredited to the fact that all the team are fully trained in the products, they have passion and understanding of the products, and they feel valued by both colleagues and customers.

We pride ourselves on helping to ensure our customers find the quality assurance they’re looking for. We research and visit prospective suppliers, handpick the ones we want to work with, and display them.

The personal approach

We love for our customers to visit us in person, so we can prove what it is that sets us apart from the rest – seeing is believing! Well within walking distance to the town centres and the local car parks, our extensive showroom facilities are in the heart of the market towns. In addition to providing a range of designer kitchens, we can also cater to other areas of your home, with an extensive selection of bathroom, bedroom, and home office design solutions.

Using a far more thoughtful design approach compared with other kitchen designers, we use our countless years of experience to develop expert design and product selection, transforming your living spaces utilising nothing less than the most innovative design solutions – always delivered on time and within budget.

The cogs in the engine

Craftspeople complete every step from demolishing and rebuilding new walls, and installing steelwork, to plumbing and electrics, tiling, flooring solutions, plastering, decorating and more. Everything is completed at the highest possible standard.

Our chosen dedicated kitchen brands are Gallery by Symphony and Hacker German Made kitchens. Both these range off the client something different whether it be the country cottage, painted solid timber door of a Symphony Wexford, or a Modern Fingerprint proof, Antibacterial door of a Perfect Sense Concept 130 Door we feel we have the best on the market to offer the client.

The Future

Blaines’ showrooms are a testament to the high-quality products we use with extensive Kitchen, Bedroom & Bathroom displays. Like fashion, interior design is constantly changing and Blaines reflects that constant change with new exciting and on-trend displays from Symphony and Hacker Kitchens

The latest range that Blaines have hand-picked to work with is Freedom by Symphony, a range that provides an accessible, multi-generational kitchen that is exciting, trendy, and designed with the client and their needs in mind.